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Conversational AI utilizes chatbot and mixed chatbot / search platforms to add a new channel for digital commerce journeys. These are well established where the conversation is linear or slightly branching, such as repeat ordering. Product discovery and selection have been key challenges that most of the included vendors are innovating for.

Digital sales rooms (DSRs) are a digital channel designed to increase buyer and seller engagement throughout the customer journey via a privately formed persistent microsite. It uses a combination of revenue enablement content, e-commerce and workstream planning capabilities that align with buying jobs that need to be done.

CDP consolidates and unifies first-party customer data such as identifiers, behavior and attributes from multiple sources in real time to optimize the timing and targeting of messages, offers and customer engagement activities. They also enable the analysis of individual-level customer behavior over time.

DXC enables digital multiexperience orchestration in a "headless" decoupled, composable world. Extending from FEaaS or "visual page builder" roots, these tools enable developers to set up digital experiences and hand them over to business users in a no-code, sometimes WYSIWYG environment. They also provide API connectivity to services such as CMS, search or commerce.

Live commerce uses live video streaming to demonstrate products and interact with shoppers in real time to encourage purchases. It can be embedded in video streaming platforms, social networks or branded websites and apps. The video streaming sessions allow interactions between the audience and the host, and include links to products, the cart and check-out pages.

Shoppable media refers to prerecorded interactive images, videos and other media formats, which enable an online path to purchase when a user clicks an object that is showcasing merchandise. Object examples include a "shop" button overlaid on an image or video displaying products.

Guided selling assistants are customer-facing offerings that enable self-service product discovery in the presales stage with a goal to convert buyers into customers. They use conversational UI, configurators or quizzes to understand the buyer requirements and help them find the right product.

Translation solutions and services provide translations and/or localizations of content to support multicountry digital commerce initiatives. They usually integrate into a DXP or directly into a digital commerce platform's product catalog. Integrations can be automated such that modified content is automatically passed to the translation service for updating.

Retail media supply-side technologies facilitate the creation, management, and optimization of retailers' advertising inventory through the leverage of automation, AI and integrations. Technologies enable retailers to offer third parties, like consumer packaged goods (CPGs) and brands, the capability to showcase relevant products at any phase of the customer shopping process in line with retailers' approach to unified retail commerce execution.

Clienteling solutions enable retailer's store associates to provide personalized interactions with customers. The solution typically works on mobile devices to allow associates to look up customer information, check stock level and help with checkout. It also allows retailers to offer personalized interactions, such as provide product recommendations and book appointments, and collect more information about the customer for future interactions.